(c) Seeketing 2019  contact@seeketing.com

Origin - Destination data at physical and digital points of interest, in mass (90% people anonymously detected) with high accuracy (indoor-outdoor 2-15.000 sqm)

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GRPD COMPLIANT

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(*) GDPR COMPLIANT

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True Phygital: Digital & Physical unified user unique ID

We integrate the shopper’s online -web, App- and offline –store- behavior into a single profile, and use it to reach them with relevant messages at the right moment in the right place, by proximity.

Send proximity messages and push notifications in real time

Automate sms/whatsapp and email messages for users without an App, and push notifications for users with an App installed, and send them when they enter your point of sale. Turn your stores and physical spaces into smart locations.

 

efecto ropo seeketing

This is an article for those who already know the limitations of bluetooth beacon technology in a real environment such as retail (implementations never go out of the demo / pilot phase), and for those who already know that there are behavior analysis systems based on wireless tracking, which do works in real environments, and increasingly retailers use them.

But for why we use in-store behavior data through Wi-tracking systems?

The applications of offline analytics are varied:

  • Analysis of in-store events or marketing activities
  • Customer Segmentation
  • Improved layout and merchandising
  • Price fixing
  • Econometric analysis of income
  • Cross-shopping
  • Security Assistance

But what a retailer want to know the most are only 3 things:

1. the visits outcome to their store and online sales campaigns (App, Display, RRSS, WEB) and offline (Events)

2. Increase the frequency of store visits (mobile messages with and without APP)

3. Increase the average ticket (Proximity Marketing, based on in-store behavior, crossed with online behavior)

This is precisely what Seeketing technology allows.

Once you are able to understand the behavior of your visitors in-store, can we interact with them when they are in store, as Apps with iBeacon allow? Are we able to also know their online behavior to know their preferences and send them appropriate messages when they are inside the store? and why not to go further, can we send messages to mobile even if they do not installed an App? Can we know whether those who receive messages outside the store visit it?

This is the next step that the retailer has taken by using the Seeketing technology.

The only option in the world to offer integrated in-store visitors behavior through all the possibilities offered by technology (bluetooth, wifi, cell) with detection rates of 70% of total visitors, and with the ability to send messages with or without an App installed.

And from those interactive users (those who have accepted to receive communications) the retailer will have integrated online with offline behavior information  (behavior from the web or from the app).   

 

 

Would you like to try our solutions? Request demo

Seeketing

Seeketing is a R&D company dedicated to provide phygital tools and services (smart-cities, retail, mobility, security, events, ...). We provide innovative technologies to know visitor flows within locations and point of interest, both indoor and outdoor, in public and private spaces using our SDK and Hardware Nodes.

 

Contact

Edificio Giraldo I

C/ Alberca 5, Planta 1, Oficina 24
Boadilla del Monte - Madrid
28660 SPAIN 
contact (@) seeketing.com 


+34 916 321 323


+34 676 482 952

+34 670 463 223

 

 

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