ENHANCING THE COMPLETE ONLINE-OFFLINE PURCHASING CYCLE
Currently, the physical channel is blind when trying to understand what is really going on during the customer visit. The key to better understanding online-offline shopping journeys requieres to identify the behaviour of customers in the store deeper:
And cross this physical data with the analysis of the behaviour of those same customers in the Web/Ecommerce and App channel, in a combined way.
Seeketing has tools based on mobile technology to analyse the behaviour and recurrence of each customer (unique users, not like a step counter) in each visit to the stores, both physical and online.
Now we can understand, automate and enhance the complete purchase conversion cycle in physical and digital connected stores, achieving an increase in frequency and average ticket, especially in loyal customers.
PHYGITAL ELEMENTS TO COMBINE
Retailers and brands must combine various digital components and approaches if they want to provide the best phygital experience to their customers,
Seeketing solution helps them perform this activity automatically.
INCREASING PURCHASE TICKET AND VISITS THROUGH SEGMENTATION AND ONE TO ONE MARKETING
Greater customization generate higher conversions and retention rates as well as improved buyer satisfaction. In e-commerce this has been demonstrated by creating personalised experiences in a systematic way.
Con las herramientas de comunicación (sms/wasap, email y push) online-offline de Seeketing podemos actuar sobre el ciclo de venta para:
We analyse the source of customer traffic
With a high degree of confidence we explain the origin of visits to stores obtaining the effectiveness of the actions of engagement and loyalty:
We analyse customer behaviour instore and outside the store
Datos del showroom
Smart Screens: We measure the impact of screen content, seeing how many people are guided by this content. We can also synchronize them based on the customer profile that is exposed to the displays
Smart Corners: For brands that have many online users and want to impact their audience outside and inside our store