Innovation and technology at the service of tourism in Noja: the Seeketing solution

 

Within the framework of Noja's Tourism Sustainability Plan and with the support of European funds, Seeketing has carried out a revolutionary project that allows measuring the carrying capacity and analysing the behaviour of visitors in various areas of tourist interest in the municipality. This technological solution is designed to optimise tourism management, improving the user experience and preserving local resources.

Advanced technology for monitoring and analysis

The project included the installation of smart sensors at strategic points such as the Trengandín and Ris beaches, the Albaicín Palace and the Plaza de la Villa, among others. These devices capture signals from smartphones anonymously, allowing Seeketing to collect and analyse data such as visitor flows, dwell times, routes and user profiles. All information is managed through a central platform that ensures accuracy and accessibility in real time.

Data for sustainable tourism

 

Thanks to this technology, Noja now has detailed metrics on the occupancy of its tourist sites, including flow maps, capacity analysis and visitor loyalty studies. This data not only helps to optimise the use of local resources, but also enables informed strategies for sustainable tourism development, in compliance with the strictest data protection standards.

Personalised interaction with visitors

 

The system implemented by Seeketing incorporates proximity marketing tools that send personalised messages to registered visitors at points of interest. Through programmable campaigns, it is possible to have a direct and effective impact on users, reinforcing their experience and promoting loyalty to the destination.

 

Seeketing develops Phygital solutions (web, app, sensors, platforms, consultancy and promotion, linking the physical and digital world person to person).
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