Seeketing revolutionises smart tourism in Cáceres
Seeketing revolutionises smart tourism in Cáceres
Seeketing has successfully implemented its phygital technology for the analysis of tourism behaviour and content marketing through geolocation in the destinations Sierra de Gata-Las Hurdes, Valle del Alagón and Grand Tour Territorios UNESCO de Cáceres.
Main milestones achieved:
- Installation of visitor detection sensors (Seeketing Nodes): Seeketing has placed devices at tourist hotspots to obtain accurate information on tourist behaviour in destinations: for example, distinguishing Tourists and Excursionists versus Residents.
- Tourism behaviour analysis systems: Thanks to advanced data processing tools, it is now possible to visualise key metrics on footfall and visitation patterns in real time.
- Proximity marketing: A communication system has been implemented with visitors through personalised messages via SMS, WhatsApp (as well as Email), after registration and authorisation of the users, offering them relevant information and improving their experience. The messages are programmed to be received when the registered visitor is detected by any of the Sekeeting Nodes of the network of monitored tourist points of interest.
Communication via Whatsapp using the geolocation provided by the Sekeeting Nodes is more advantageous than using Apps. Firstly, because the user does not have to be asked to install a tourist App (Whatsapp is already installed on the phone). This makes it easier to obtain a higher volume of registered users and activity than using Apps. Secondly, all the communication functionalities available in an App can also be replicated in Whatsapp (including payments, chatbot, etc...). -
Data protection and privacy: All the solutions adopted guarantee the security and anonymisation of the information collected, respecting the privacy regulations in force.
Example of a Seeketing Node powered by a solar panel in the province of Cáceres.
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A boost for sustainable and digitised tourism
With this innovative implementation, tourism managers in Cáceres have advanced tools for decision-making based on real data. This not only optimises tourism planning and management, but also promotes a more sustainable and dynamic model for the region.
Seeketing is consolidating its position as a benchmark in the field of tourism intelligence and destination digitisation, demonstrating its ability to transform the sector with high-impact technological solutions. This initiative represents a decisive step towards a more innovative, sustainable tourism focused on improving the visitor experience in the province of Cáceres.
Better performance than other technologies for visitor counting and analysis
As shown in the table below, Seeketing's detection technology has advantages in Granularity or accuracy, Counting, and phygital capabilities with the user, compared to other technologies available on the market.
|
|
Seeketing IOT nodes |
Wi-Fi Tracking (Triangulation Router) |
Apps + beacons |
DMP based on Apps (GPS, BTS triangulation) |
4G data via BTE antennas |
Counting systems (video, thermal cameras) |
|
Geospatial granularity |
High |
Media |
High |
Low |
Low |
High |
|
Traffic/Audience/Massive audience/counting (+80%) |
High |
Very low (random MAC Address) |
Very Low |
Very Low |
Media |
High |
|
Origin-Destination Matrix |
Yes |
NO |
YES |
NO |
NO |
NO |
|
Phygital capabilities |
YES (No App required) |
NO |
YES (App required) |
NO |
NO |
NO |
|
Sending geolocated messages |
YES (No App required) |
No |
YES (App required) |
YES (App required) |
NO |
NO |
|
Requires extrapolation methods to compensate for lack of data. |
NO |
YES |
YES |
YES |
YES |
YES |