The real usage cases of our phygital technology are very varied:
- Airports and infrastructures
- Retail and Ecommerce. Cross-shopping
- Transportation systems
5 years of experience working with integrated online + offline user data, allows us to know what really brings added value to each sector:
For example in RETAIL are interested in:
1. Know the results in store visits and relationship with their online campaigns (Ecommerce, App, Display, RRSS, WEB) and offline (Events)
2. Increase the frequency of visit to store (Messages to mobile with and without APP)
3. Increase the average ticket (Proximity Marketing, based on in-store behavior and online personal data and navigation behaviour)
This is exactly what Seeketing technology allows.
Once you are able to know the behavior of your in-store visitors, can we interact with them when they visit your stores? Are we also able to know their online behavior to know their interests and send appropriate messages when they are inside the store? and why not go further.. can we send messages to their mobile phone even if you have not installed an APP? Can we know if those who receive messages outside the store, later they visit it?
This is the next step, retail has discovered the different of our technology with others that at first glance look similar (iBeacon, Guest Wifi, ...) but by concept and by results are far from be competitive with us. Seeketing is unique in the world that offers to integrate the behavior of the instore visitors and their online browsing in websites and apps.
The results are clear: customers projects of more than 4 years, detection ratios of 70% of the total of visitors (bluetooth, wifi, cellular), compared to 1% of Ibeacon and 5-15% of Guest Wifi, all with the possibility of sending messages to the smartphone / tablet whether or not it has an APP installed, provided that it has been authorized (the law must be respected), we mean... to have interactive visitors.
Seeketing has proprietary technology created with the support of the State Program for the Promotion of Talent and its Employability - State Plan for Scientific, Technical and Innovation Research 2013-2016. MINECO