Seeketing have just made available to malls and retailers a new feautre in the analyltical part. Now we can do a personalized real-time monitoring of people, objects and processes (RTLS, Real Time Location System
¿Who has access to this tool?
1. This tool is available on request to customers who have installed WeObserve Seeketing Nodes
2. It is necessary NO APP
What new functionality can we use?
Besides knowing the traffic data of unique visitors, dwell times, flows and indoor and outdoor movements, and all kinds of comparisons on differente KPIs that WeObserve already offers, it allows us to make a single, real-time tracking of people or object within our facilities.
We can see the path every person or object has taken and the time that they have been in every area of the way .
What benefits can I get ?
1 Monitoring the activity of the cleaning staff, security, maintenance, etc ...
2 Resource Planning (meeting rooms, spaces, queues, ....)
3 Security and location of children, elderly people or patients and moving objects within our facilities.
How does it work?
The system is based on our standard solution WeObserve and simply record mobile phone users or purchase bracelets or active tags (tags that use wifi or bluetooth tags) to give children or pasting objects we want to locate. The extra cost goes from 0 Eur to a few Euros per active locate.
The use of this tool goes one step further: we can even offer a paid service to our customers from the shopping center and public spaces, such as having localized to their children at all times, or even be able to send messages. What certainly in few months will make profitable the system cost.
Additionally, combined with PPP, it will enable us to explore the interests, location and demographics of people and other assets.
Fuente | Seeketing
The ROPO effect, Online Research & Online Purchase is booming. That is what statistics say. In Spain consumers who research a product online and then purchase at retail outlets now represents 34% according to comScore.