(c) Seeketing 2019  contact@seeketing.com

Phygital ROI simulator after Covid-19

Written by Seeketing.

Is it possible to achieve the sales targets set for 2020 after the Covid-19?

 

To achieve this, you will have to do things differently. Without a doubt, dedicating a few weeks to the definition of the strategy, and with the help of the appropriate technology, it is possible to increase your sales for the last 6 months of the year.

The ingredients are the same as those used by Amazon:

·         Segmentation and customer knowledge

·         Remarketing

·         Recommendations by user

·         mobile technology

·         Personalization

 

But we must apply these phygital strategies where we can really beat Amazon, which is in the physical world. Seeketing is the only massive phygital technology that allows to work as the greats do in the digital world, but in our physical spaces.

In short, it is about optimizing, and this requires using only those tools that are auditable in ROI, those providing measurable results and offering added value in the future.

 

“What is not defined, cannot be measured.

What is not measured cannot be improved.

What is not improved always degrades. ”

William Thomson Kelvin (Lord Kelvin) British Physicist and Mathematician.

Seeketing has shown that it is possible to do physical remarketing, sending proximity messages massively depending on the interests of the user, and who we know about their physical behavior (in store, when they pass near the store, etc.) and digital (emailing, web, ecommerce, landing, social networks, surveys, etc.)

Seeketing has shown that it is the only massive and legal tool to execute and measure the behavior of all users who receive an email/SMS or see a landing/web/ecommerce, and finally visit the store, and of them how many and who buy.

Seeketing technology allows us to deliver our Campaign / message to the user's phone when the user walk in front of the store, adapting it to their interests and behavior (we know if the user is interested in each message, if he enters the store and finally buys in each campaign,  gender, date of birth, previous purchases made, etc ... that is already available in a standard CRM).

In other words, Seeketing can work integrated with a CRM to provide hyper-personalization, user geolocation, and mass proximity marketing.

You can download:

1. Presentation of the solution (PDF)

2. Simulator to calculate additional sales based on your business parameters (XLS) 

 

 

You can download:

1. Solution presentation (.PDF)

2. Simulator to calculate new sales for your business (.XLSX)

 

 

 

Landing prueba 3

Written by Seeketing.

Esto es una landing

 

 

 

 

 

Los datos recogidos por nuestras soluciones, además de permitir realizar el control del aforo y movilidad de las personas para conocer las afluencias y flujos entre las zonas de interés, también podrán servir para ayudar al comercio local a incentivar las afluencias y ventas, gestionar eficazmente el marketing del municipio,  atrayendo y fidelizando a visitantes y turistas.

 

Si eres un municipio que va a licitar proyectos de impulso al comercio, turismo de compras y destino turístico inteligente, experiencias turísticas, MICE, etc... , estaremos encantados de compartir con vosotros asesoramiento técnico sobre las licitaciones de ciudades y municipios que han solicitado ya nuestras soluciones. 

 

Haz click AQUI.

 

 
 Más info: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

How to override the random mac problems of wifi tracking or rtls tracking system

Written by dcaldera.

Probably, you're considering to deploy or looking for an wifi tracking analytics solution as an alternative to Seeketing technology, so we think it's important to let you know in detail the technological differences between Seeketing and other solutions, including Cisco Meraki,  Retency, Aruba networks, and many many others which are based on the identification of MAC addresses that the phones emit (assuming their public declarations, API documentation or real testing performed).

The Seeketing technology is different from these other solutions because Seeketing does not use MAC Address to uniquely identify the users' phones, since the percentage of phones that emit their real MAC is very low . What happens in practice when a phone is not connected to a Wi-Fi network is that it never emits the same MAC address, but instead emits random MAC addresses (fake address). This effect is known as MACs randomization (there is a lot of documentation on this effect on the internet), and consequently, it prevents accuracy when determining how many real phones and how long they are in a certain area. 

The amount of real MAC addresses is about 2% of total visitors, so data is not representative of visitors of the mall. Sometimes other providers are using small samples and then perform a big extrapolation process.  So you are not comparing two identical technologies. This problem is already suffered by many customers in malls and retail environments who invested in solutions based on MAC detection and discovered that the analytics gathered did not correspond to reality. We are aware of this issue in several countries, and some of these companies who suffered this now are working with us. Because you must take into account that the providers of solutions based on MACs usually hide this fact.

What Seeketing can guarantee is that at technological level there are no other technologies that can replace us, and this is why we are explaining to all our clients and partners the comparison of our technology with those based only on detecting Wi-Fi MACs to identiy phones. This way, you will not have to make the mistake of thinking that the data based on these technologies are massive and valid, and you will not have to wait a year to have a comparison that allows you to confirm that you are obtaining incorrect data.

For this reason, we are sharing here our lab tests where we compare a Seeketing Node against MAC-based technologies to detect phones in a well-defined environment.

These have been the results obtained:

4 phones in an anechoic chamber

2 Iphone  + 2 android

Systems based MAC WIFI / MAC Bluetooth   

SEEKETING

4 phones in standby mode 

Real presence time  1h

Real presence time  4h

Visitors / Presence time

        28 visitors  /  9 min

116 visitors /  2 min

Visitors / Presence time

4 visitors  / 57 min

4  visitors / 56 min

Error over real data in several real environments

Higher than 700%

                 Lower than 5%

Finally, we are fortunate to keep our clients for more than 6 years uninterruptedly, and we believe in the value of making lasting alliances. That is why we are sure that we can reach an agreement with the premise of a long-term alliance, and in this way to lower the costs to the level that is convenient for you and still profitable for us. And above all, we can be able to collaborate in helping you with other high-value Seeketing technologies (Omnichannel solution, Optical sensors for store counting, Proximity Marketing by sending messages to phones with or without APP, traffic measurement of digital campaigns, integration with your CRM, WIFI, APP, POS, etc.).

Seeketing

Seeketing is a R&D company dedicated to provide phygital tools and services (smart-cities, retail, mobility, security, events, ...). We provide innovative technologies to know visitor flows within locations and point of interest, both indoor and outdoor, in public and private spaces using our SDK and Hardware Nodes.

 

Contact

Edificio Giraldo I

C/ Alberca 5, Planta 1, Oficina 24
Boadilla del Monte - Madrid
28660 SPAIN 
contact (@) seeketing.com 


+34 916 321 323


+34 676 482 952

+34 670 463 223