{"id":1358,"date":"2025-11-25T16:33:30","date_gmt":"2025-11-25T15:33:30","guid":{"rendered":"https:\/\/seeketing.com\/phygital-analytics\/"},"modified":"2026-04-08T14:53:31","modified_gmt":"2026-04-08T12:53:31","slug":"phygital-analytics","status":"publish","type":"page","link":"https:\/\/seeketing.com\/en\/phygital-tools\/phygital-analytics\/","title":{"rendered":"Phygital Analytics"},"content":{"rendered":"\t\t
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Phygital Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Flow analysis enables our customers to obtain real-time, anonymous data on how people move in both indoor and outdoor spaces, for example:<\/span><\/p>\n

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  • Number of visits and unique visitors by area (hour, day, month).<\/span><\/li>\n
  • Real-time occupancy.<\/span><\/li>\n
  • Analysis of specific events.<\/span><\/li>\n
  • Visitor flow maps and occupancy by area.<\/span><\/li>\n
  • New vs. returning visitors (by area, hour, day, month).<\/span><\/li>\n
  • Visitor profiles based on behavior patterns (tourist, local, day-tripper, etc.).<\/span><\/li>\n
  • Flows and routes between areas (points of origin and destination).<\/span><\/li>\n
  • Dwell time and visit frequency (by day, hour, week, and configurable time slots).<\/span><\/li>\n
  • Anonymous data in compliance with the GDPR.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Dashboard <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Metrics across all locations, including visitors, visits, new vs. returning, dwell times, flows, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Profile segmentation <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    By correlating visit patterns, time spent in areas and stores, visit frequency, and cross-shopping by profile, Seeketing enables informed categorization of the customer base. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Conversion funnels <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    They measure the conversion of the audience that passes in front of a store and enters or makes a purchase. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Zone and flow maps <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Visual maps of all locations to identify the store or product areas that perform best. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Cross-shopping <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Purchase patterns across multiple locations. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Regional competition <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Analysis of the volume and behavior of visitors shared with other retail and leisure areas within the same region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Benchmarking <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Comparative performance metrics across the different locations in the portfolio over time to identify macro trends. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Events <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Measurement of event attendees and its impact on visitor loyalty over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Corners and displays <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Measurement of the impact of corners and digital content displays, and their effectiveness in directing audiences from one area to another.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Questions that Phygital Analytics answers:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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    • Can I apply different pricing per m2 by zone? Where is a display most effective? <\/li>
    • Has visitors\u2019 dwell time increased?<\/li>
    • Are my promotions and marketing effective at converting customers into loyal customers?<\/li>
    • What was the number of new visitors during an event?<\/span><\/li>
    • How many people who came today also came last week?<\/li>
    • What proportion of my visitors are also visitors in other areas?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Phygital Analytics Flow analysis enables our customers to obtain real-time, anonymous data on how people move in both indoor and outdoor spaces, for example: Number of visits and unique visitors […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1427,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-1358","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post_card_thumb":false},"uagb_author_info":{"display_name":"Admin Seeketing","author_link":"https:\/\/seeketing.com\/en\/author\/admin_4jm09p\/"},"uagb_comment_info":0,"uagb_excerpt":"Phygital Analytics Flow analysis enables our customers to obtain real-time, anonymous data on how people move in both indoor and outdoor spaces, for example: Number of visits and unique visitors […]","_links":{"self":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/comments?post=1358"}],"version-history":[{"count":2,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1358\/revisions"}],"predecessor-version":[{"id":2049,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1358\/revisions\/2049"}],"up":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1427"}],"wp:attachment":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/media?parent=1358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}