{"id":1415,"date":"2025-11-25T16:34:44","date_gmt":"2025-11-25T15:34:44","guid":{"rendered":"https:\/\/seeketing.com\/phygital-proximity-marketing\/"},"modified":"2026-04-08T14:55:42","modified_gmt":"2026-04-08T12:55:42","slug":"phygital-proximity-marketing","status":"publish","type":"page","link":"https:\/\/seeketing.com\/en\/phygital-tools\/phygital-proximity-marketing\/","title":{"rendered":"Phygital Interaction"},"content":{"rendered":"\t\t
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Phygital Interaction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Additionally, Seeketing offers a second interaction tool with the user (customer, tourist, or citizen) without the need to install a mobile application.<\/strong><\/p>\n

This tool enables participatory dynamics through signage or QR codes (promotions, surveys, rewards, informational campaigns, etc.). In these cases, the user performs a voluntary registration or validation and, from that moment on, the interaction is linked to an individualized profile under express consent. <\/span><\/p>\n

This allows direct interaction with people through WhatsApp, SMS, or email, all automated through an artificial intelligence agent.<\/b><\/p>\n

The AI agent sends messages automatically based on time, hour, event, context, or the language in which users register. This agent is connected to the <\/span>dashboard<\/span><\/i> that contains specific event information and is configured to send these messages.<\/span><\/p>\n

The messages are under human supervision, allowing both the client contracting the tool and Seeketing to view in the <\/span>dashboard<\/i> <\/b>the communications generated by the AI agent and determine whether they are appropriate and aligned with the objectives.<\/span><\/p>\n

This tool enables the generation of more advanced and personalized metrics such as:<\/b><\/p>\n

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  • Participation in specific campaigns or actions.<\/span><\/li>\n
  • Promotion-to-redemption conversion ratio.<\/span><\/li>\n
  • Individual recurrence.<\/span><\/li>\n
  • More precise behavioral segmentation.<\/span><\/li>\n
  • Engagement per action or event.<\/span><\/li>\n
  • Traceability and measurement of campaign return.<\/span><\/li>\n
  • Surveys and citizen participation<\/span><\/li>\n
  • Gamification and experiences combining physical space and digital<\/span><\/li>\n
  • Registration and opt-in compliant with GDPR<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The power to make an impact at the right time<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Seeketing uses visitor and app user behavior data to help marketing managers reach the right audience with the right message at the right time. This is how it works: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Digital - Physical Purchase Cycle <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Tracking visit patterns to your physical facility, website, online store, or apps, from the initial contact with the brand to the moment of purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Online - Offline Profiles <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Seeketing facilitates informed customer base categorization<\/b> by correlating visit patterns (offline) with online channel activity (app, social networks, web).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Digital Loyalty Cards <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Integrated loyalty programs enhanced by the immediacy offered by Apps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Automated Proximity Marketing <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    C<\/strong>ampaign programming by profiles<\/b> applying rules that combine geolocation and point-of-sale detection. It enables sending push notifications to app users, as well as emails, SMS\/WhatsApp, and even web notifications to non-app users when they are detected indoors by Seeketing nodes. It also allows for the automatic updating of screen content based on the profile of visitors nearby.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Conversion Funnels <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    We provide full traceability of campaign ROI and detailed reporting by profile, date, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Customer Registration <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Quick and easy in-store registration via the customer’s mobile device.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Content Manager <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Create impactful advertising notifications with an easy-to-use manager or integrate it with your current marketing system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Online Campaign Effectiveness <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Understand the impact of paid internet advertising campaigns (banners, portals, bloggers, etc.) and social networks (Facebook, etc.) in driving customers to the physical store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Channel and CRM Integration <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    We enrich the client’s CRM with in-store registrations, segmentation, and online-offline traceability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Qualitative Customer Data <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    App and email as channels for obtaining personal data (surveys, App activity analytics, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Integrate our API into your website, landing pages, and other advertising pages to understand mobile web behavior. Reach your users with a mobile message when they visit your website, based on their behavior profile, at the physical point of sale. Available for HTML5. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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    Integrate our SDK into your app and it will come to life for your users, receiving information at exactly the right time and place. Available for iOS and Android. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Request information to integrate Seeketing with your current technologies, providing a unique online+offline identifier across all of them:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    • Web APP (HTML5)<\/li>
    • iOS APP (iPhone & iPad)<\/li>
    • Android APP<\/li>
    • CRM<\/li>
    • POS<\/li>
    • Wi-Fi<\/li>
    • Web<\/li>
    • E-commerce<\/li>
    • Social Networks<\/li>
    • Digital Signage \/ Screens<\/li>
    • Database<\/li>
    • Data Lake<\/li>
    • Marketing automator<\/li>
    • SMS\/emailing automator<\/li>
    • Dashboard and BI tools<\/li><\/ul>

      <\/p>

      It requires minimal effort thanks to our partner network and wide variety of web services. <\/u><\/strong><\/p><\/div><\/div><\/div>

      <\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Phygital Interaction Additionally, Seeketing offers a second interaction tool with the user (customer, tourist, or citizen) without the need to install a mobile application. This tool enables participatory dynamics through […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1427,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-1415","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":3,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1415\/revisions"}],"predecessor-version":[{"id":2051,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1415\/revisions\/2051"}],"up":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1427"}],"wp:attachment":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/media?parent=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}