{"id":1419,"date":"2025-11-25T16:22:20","date_gmt":"2025-11-25T15:22:20","guid":{"rendered":"https:\/\/seeketing.com\/smart-cities-and-mobility\/"},"modified":"2026-04-08T15:20:26","modified_gmt":"2026-04-08T13:20:26","slug":"smart-cities-and-mobility","status":"publish","type":"page","link":"https:\/\/seeketing.com\/en\/phygital-solutions\/smart-cities-and-mobility\/","title":{"rendered":"Smart Cities and Mobility"},"content":{"rendered":"\t\t
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Smart Cities and Mobility\u200b<\/div>
Every municipality has tourist attractions, and specific actions are always taken to draw visitors to them. It is very useful to know if people visiting these attractions subsequently explore the rest of the municipality and access leisure and commercial areas, and how and when they do so. In addition to measuring these flows, the City Council can communicate with visitors or citizens at the appropriate time and place, sending them any information about the locality, videos, current or future events, and ultimately, maintaining direct contact with those who are in the municipality or plan to be there soon.<\/div>
Watch video<\/div><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Public Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The role of public services (public buildings, hospitals, transport, airports, etc.) is to offer citizens the most efficient and rapid solutions in a direct and user-friendly manner. Seeketing provides solutions tailored to this sector, enabling control over access, hot zones, entry\/exit areas, queue management, or dwell time. This also allows for communicating all this information in real-time to the user: opening and closing hours, queues, potential delays, the correct counter to approach, etc. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Transport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Railway, metro, and bus transport networks need to measure and influence their passengers in real-time to maximize infrastructure profitability and create new business opportunities. Current measurement systems are manual or based on estimates, making it impossible to accurately track how a passenger behaves when using a mode of transport. <\/p>

SEEKETING technology offers massive, 24\/7 data, enabling the following proximity functions for Transport Systems:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Management and Action <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  • Real-time alerts for different space managers<\/li>
  • Capacity, overcrowding by carriage, vehicle, platform, stop<\/li>
  • Queue times exceeding thresholds<\/li>
  • \u201cSuspicious\u201d mobile devices<\/li>
  • Assistance tracking for Persons with Reduced Mobility<\/li>
  • Integration with screen and public address systems<\/li>
  • Notifications based on traveler profiles<\/li>
  • Traveler volume<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    Improve Operations <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    • Traveler origin and destination matrix<\/li>
    • Intensity by segment and direction<\/li>
    • Times between stops by direction<\/li>
    • Demand per journey<\/li>
    • Demand per hour and direction<\/li>
    • Disturbance analysis (incidents)<\/li>
    • Demand forecasting<\/li><\/ul>

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      Analytics <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      • Capacity control by platform, station, vehicle, zone <\/li>
      • Unique traveler volume <\/li>
      • New and recurring travelers<\/li>
      • Main flows and movements<\/li>
      • Traveler profiles<\/li>
      • Dwell times by zone<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        Communication and Marketing <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        • Traveler registration (WiFi, App, Web)<\/li>
        • Sales opportunities by zone<\/li>
        • Cross-shopping between stores<\/li>
        • ROI of online and offline campaigns and marketing<\/li>
        • Station flow and visit duration<\/li>
        • Remarketing at the airport<\/li>
        • VIP service loyalty<\/li>
        • Offer communication based on profiles<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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          Omnichannel and New Business <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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          • Integration with issued ticket data<\/li>
          • Campaigns with brands<\/li>
          • Sale of traveler profile data to third parties <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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            Benefits for Travelers <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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            • Real-time capacity alerts<\/li>
            • Other real-time mobile notifications such as train departures<\/li>
            • Indoor maps for traveler guidance<\/li>
            • Tracking of other objects\/assets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Operations and Mobility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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              Operations and mobility managers can easily monitor location trends and behavior, making quick decisions supported by accurate and extensive big data. <\/p>

              Operations managers are now able to: <\/b><\/p>

              • Understand and analyze visitor, customer, and user behavior patterns (visits, dwell time, hot zones, origin and destination, etc.). <\/li>
              • Origin and destination of visitors by zone, hour, day, trends. <\/li>
              • Analyze staffing needs based on these behaviors. <\/li>
              • Analyze the performance of the visitor or customer service team. <\/li>
              • Optimize queue management. Observe and analyze customer consumption trends. <\/li>
              • Know and evaluate the footfall at their locations and compare them. <\/li>
              • Integration with point of sale: Calculate the effectiveness of your sales process and measure how marketing and operational investments in your facilities impact sales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBuild a more loyal visitor base\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIncrease Productivity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

                \n\t\t\t\t\t\tOf your spaces, facilities, or physical stores.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tChoose the most suitable location\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

                \n\t\t\t\t\t\tAccurately calculate revenue opportunity and cannibalization risk for potential locations.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                Smart Cities and Mobility\u200bEvery municipality has tourist attractions, and specific actions are always taken to draw visitors to them. It is very useful to know if people visiting these attractions […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1450,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-1419","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post_card_thumb":false},"uagb_author_info":{"display_name":"Admin Seeketing","author_link":"https:\/\/seeketing.com\/en\/author\/admin_4jm09p\/"},"uagb_comment_info":0,"uagb_excerpt":"Smart Cities and Mobility\u200bEvery municipality has tourist attractions, and specific actions are always taken to draw visitors to them. It is very useful to know if people visiting these attractions […]","_links":{"self":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":16,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1419\/revisions"}],"predecessor-version":[{"id":2081,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1419\/revisions\/2081"}],"up":[{"embeddable":true,"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/pages\/1450"}],"wp:attachment":[{"href":"https:\/\/seeketing.com\/en\/wp-json\/wp\/v2\/media?parent=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}