With Seeketing, you can define a location layout that has an impact on shopper traffic. This insight will enable you to apply a test-and-measure approach to validate storefront designs prior to company-wide rollouts. Store professionals can:
- Identify traffic patterns.
- Better understand shopping experiences.
- Make lay out and placement changes and measure the impact on merchandising and conversion.
- Measure the Showrooming effect (research offline, purchase online)
- Measure the ROPO effect (research online, purchase offline)
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