Showrooming & layout optimization

With Seeketing, you can define a location layout that has an impact on shopper traffic. This insight will enable you to apply a test-and-measure approach to validate storefront designs prior to company-wide rollouts. Store professionals can:

  • Identify traffic patterns.
  • Better understand shopping experiences.
  • Make lay out and placement changes and measure the impact on merchandising and conversion.
  • Measure the Showrooming effect (research offline, purchase online)
  • Measure the ROPO effect (research online, purchase offline)