Verona uses Seeketing Real Time Capacity and Phygital analytics to know affluence and tourist journeys between main zones in real time.
Seeketing allow to know with high temporal and spatial accuracy how many people are in each area, street, square even during night where no other counting technology can operate. But not only to know how many people, it is possible to know origin and destination of every journey of citizens and tourist in anonymous way, and communicate with them by proximity if they have interest to receive touristic and other information via whatsapp, sms for example.
More references
https://daily.veronanetwork.it/news/turisti-a-verona-sboarina-la-nostra-citta-ha-ricominciato-a-vivere/
https://www.youtube.com/watch?v=l3IWh3jmigo