We're thrilled to announce that Seeketing will be participating in the tourism sector event panel organized by MIL (Madrid Innovation Lab)!

Join us on June 27th at their center as we explore the latest innovations and trends transforming the tourism sector. It'll be a great opportunity to connect, share knowledge, and discover how technology can drive the future of tourism.

Don't miss out! Stay tuned for more details about our participation!

#Seeketing #MIL #Tourism #Innovation

Santander is committed to digitalisation to boost local commerce

The city of Santander has taken a firm step towards the modernisation of local commerce with the implementation of an innovative system for measuring the flow of people in commercial areas. This project aims to improve the competitiveness of the commercial sector and optimise tourism management through the use of advanced technological tools.

Smarter and more connected commerce

Thanks to the Programme for Strengthening Commercial Activity in Tourist Areas, Santander has deployed a network of sensors (Seeketing Nodes) in strategic areas to analyse the behaviour of residents and visitors. The Seeketing Nodes make it possible to obtain real-time data on affluence and mobility, facilitating informed decision-making for commercial and tourism planning.

Main project developments

• Installation of Noos Seeketing at key points in the city to analyse the flow of people.
• Integration with Santander's Smart City platform, ensuring access to real-time data and its detailed analysis.
• Optimisation of commercial strategies by studying consumer behaviour patterns.
• Proximity marketing campaigns, allowing personalised messages to be sent to registered visitors.
• Compliance with data protection regulations, guaranteeing the anonymisation of the information collected.

Benefits for retailers and citizens

This commercial digitalisation system not only benefits retailers by providing them with valuable information about their target audience, but also improves the shopping experience for visitors, offering recommendations and promotions tailored to their interests.
With this initiative, Santander is consolidating its position as a benchmark in the digital transformation of urban commerce, promoting a more efficient, sustainable model oriented towards the needs of the modern consumer.

Better performance than other technologies for visitor counting and analysis

As shown in the following table, Seeketing's detection technology has advantages in Granularity or accuracy, Counting, and phygital capabilities with the user, compared to other technologies available in the market.

Seeketing develops Phygital solutions (web, app, sensors, platforms, consultancy and promotion, linking the physical and digital world person to person).
If you want more information contact Seeketing, This email address is being protected from spambots. You need JavaScript enabled to view it.

Logroño takes a step forward in the digitalisation of local commerce

The city of Logroño has made progress in its modernisation strategy with the implementation of an innovative digital marketing and sensorisation system for local commerce. This project, which includes the installation of digital totems and behavioural analysis tools, aims to improve the shopper experience, boost the commercial sector and strengthen the city's business fabric.

Innovation at the service of local commerce

As part of the Recovery, Transformation and Resilience Plan, Logroño has deployed a network of digital totems at strategic points, including the San Blas Market and the Hundred Shops Shopping Area. These devices not only offer information and dynamic advertising, but also have Seeketing Nodes for detecting the flow of people, allowing a better understanding of the consumption habits and mobility of visitors.

Main milestones of the project

• Installation of 35 digital totems in key locations to facilitate the promotion of local commerce and the dissemination of relevant information.
• Implementation of IoT devices (Seeketing Nodes) to monitor the flow of people, helping businesses to understand consumer behaviour.
• Integration with the Logroño Compra platform, connecting the local marketplace with the network of digital screens to boost sales of small businesses.
• Proximity marketing by sending personalised messages to visitors (whatsapp and SMS), optimising the relationship between retailers and customers.
• Sustainability and efficiency, reusing disused urban infrastructures to improve the city's image and reduce environmental impact.

Benefits for the city and its businesses

This project marks a before and after in the digitalisation of commerce in Logroño. Thanks to the collection of real-time data on the flow of people through Seeketing Nodes, businesses will be able to adapt their strategies and campaigns to the needs of the public, increasing footfall and sales volume.
In addition, the use of digital totems with Wi-Fi connectivity and interactive screens makes Logroño a benchmark smart city, improving the shopping experience for both residents and tourists.
With this initiative, Logroño reinforces its commitment to the modernisation of local commerce, promoting a more innovative, accessible and sustainable model.

Better performance than other technologies for visitor counting and analysis

As shown in the table below, Seeketing's detection technology has advantages in Granularity or accuracy, Counting, and phygital capabilities with the user, compared to other technologies available in the market.

Seeketing develops Phygital solutions (web, app, sensors, platforms, consultancy and promotion, linking the physical and digital world person to person).
If you want more information contact Seeketing, This email address is being protected from spambots. You need JavaScript enabled to view it.