Summer is here, and the tourism sector is heating up! ☀️ For hotels, campsites, city councils, and any business in the industry, this is a key time to attract and retain customers. But how do you stand out in such a competitive market?

That's where Seeketing comes in. Our technology allows you to:

Measure visitor flows in real-time: Know how many people visit your establishment, when they do, and how long they stay. Optimize your resources and staff!

Segment audiences precisely: Identify your visitors' profiles and create personalized offers that truly interest them.

Impact with effective marketing campaigns: Send relevant messages at the right time, directly to the mobile phones of your potential customers!

Optimize the customer experience: Analyze visitor behavior to improve their routes, services, and satisfaction.

Imagine being able to know which areas of your hotel are most popular, which tourist attractions have the most traffic, or how visitors move around your campsite. With Seeketing, we transform data into strategic decisions that boost your bookings and enhance your customers' experience!

Don't let this summer be just another one. Make it your most successful with Seeketing!

#Tourism #Summer #TourismMarketing #Technology #Hospitality #Camping #CityCouncils #BigData #CustomerExperience #Seeketing

We're thrilled to announce that Seeketing will be participating in the tourism sector event panel organized by MIL (Madrid Innovation Lab)!

Join us on June 27th at their center as we explore the latest innovations and trends transforming the tourism sector. It'll be a great opportunity to connect, share knowledge, and discover how technology can drive the future of tourism.

Don't miss out! Stay tuned for more details about our participation!

#Seeketing #MIL #Tourism #Innovation

Santander is committed to digitalisation to boost local commerce

The city of Santander has taken a firm step towards the modernisation of local commerce with the implementation of an innovative system for measuring the flow of people in commercial areas. This project aims to improve the competitiveness of the commercial sector and optimise tourism management through the use of advanced technological tools.

Smarter and more connected commerce

Thanks to the Programme for Strengthening Commercial Activity in Tourist Areas, Santander has deployed a network of sensors (Seeketing Nodes) in strategic areas to analyse the behaviour of residents and visitors. The Seeketing Nodes make it possible to obtain real-time data on affluence and mobility, facilitating informed decision-making for commercial and tourism planning.

Main project developments

• Installation of Noos Seeketing at key points in the city to analyse the flow of people.
• Integration with Santander's Smart City platform, ensuring access to real-time data and its detailed analysis.
• Optimisation of commercial strategies by studying consumer behaviour patterns.
• Proximity marketing campaigns, allowing personalised messages to be sent to registered visitors.
• Compliance with data protection regulations, guaranteeing the anonymisation of the information collected.

Benefits for retailers and citizens

This commercial digitalisation system not only benefits retailers by providing them with valuable information about their target audience, but also improves the shopping experience for visitors, offering recommendations and promotions tailored to their interests.
With this initiative, Santander is consolidating its position as a benchmark in the digital transformation of urban commerce, promoting a more efficient, sustainable model oriented towards the needs of the modern consumer.

Better performance than other technologies for visitor counting and analysis

As shown in the following table, Seeketing's detection technology has advantages in Granularity or accuracy, Counting, and phygital capabilities with the user, compared to other technologies available in the market.

Seeketing develops Phygital solutions (web, app, sensors, platforms, consultancy and promotion, linking the physical and digital world person to person).
If you want more information contact Seeketing, This email address is being protected from spambots. You need JavaScript enabled to view it.