The tourism sector in Spain is undergoing a true digital revolution. Driven by European Next Generation funds, the Tourism Sustainability Plans for Destinations (PSTD) and the implementation of the Smart Destination Platform (PID) are paving the way forward. The goal is clear: to transform our municipalities into more efficient, sustainable, and competitive Smart Tourism Destinations (STDs). But to be "smart," a destination needs more than good intentions: it needs data. Reliable, accurate, and actionable data about what tourists do. And this is where many public administrators face their biggest challenge. The Great Challenge: Measuring Tourist Flows Effectively The PID acts as the destination's brain, a command center that integrates and analyzes information to improve management. However, for this brain to make good decisions, it must be fed with quality data. The PSTDs, especially in their digital transformation axis, require municipalities and regional governments to justify their actions with concrete metrics: How many people visit a monument? How long do they spend in the main shopping street? What routes do they follow? Are they tourists or residents? Traditionally, attempts to answer these questions have relied on technologies that have proven to be insufficient in practice: Mobile Operator Antennas: They provide data with very high error margins and low granularity. Wi-Fi or Beacon Sensors: Their range is limited and they are not suitable for massive and reliable visitor data collection. Counting Cameras: Besides the legal and privacy implications, they only count people passing a point, offering no insight into movement patterns, recurrence, or length of stay. These methods not only fail in accuracy but can also lead to poor decision-making and improper justification for the significant investments being made. Seeketing: The Technology that Fuels Your Destination's Intelligence Since 2011, Seeketing has been developing a unique and patented solution, manufactured in Spain, to solve this very problem. Our technology, endorsed by the Ministry of Industry, Commerce, and Tourism and the Spanish Federation of Municipalities and Provinces (FEMP), provides the data that the Smart Destination Platform needs. How do we do it? Through two key, complementary tools: Tourist Flow Analysis with Maximum Precision: Using mobile phone detection sensors, our technology analyzes visitor movements in a completely anonymous way. We offer up to 90% accuracy, the highest on the market, to provide a deep understanding of: Real visitor volume and segmentation (tourists, day-trippers, residents). The most frequented routes and points of interest. Dwell times in specific areas. Visitor return rates and loyalty. Proximity Marketing without an App: Once we understand behavior, we can interact with the tourist. Without them needing to download any application, and always with their prior consent, we can send valuable information via WhatsApp at the right time and place. This allows you to: Influence their decisions by recommending shops, events, or points of interest. Enhance their experience with useful information and satisfaction surveys. Boost the local economy by integrating the commercial fabric into the tourism strategy. Technical Solvency and Institutional Trust Seeketing's commitment to innovation is backed by solid institutional support that guarantees our reliability for public administration projects: National Award for Technological Ideas from the Ministry of Industry, Commerce, and Tourism. Members of the Smart Tourism Destinations Network of Spain (Red DTI), with solutions validated in its official catalog. Official provider for the "Kit Digital" program in all categories. Certified as a Young Innovative Company by the Ministry of Economy. Technical and financial endorsement from the Centre for the Development of Technology and Innovation (CDTI). Members of the National SOC Network and the catalog of the National Cybersecurity Institute (INCIBE), ensuring maximum project security. How to Finance Your Project: Grants and Funding Are Available We know that financing is key. The good news is that there are several ways to implement our solutions: Tourism Sustainability Plans for Destinations (PSTD): The Next Generation funds managed by destinations can be used to procure our solutions within the digital transformation axis. Grants for the Smart Destination Platform (PID): Since flow analysis and tourist interaction are not standard PID modules, members of the DTI Network can request specific funds from SEGITTUR to integrate these capabilities. Subsidies for Data Spaces: There are funding lines of up to €50,000 available for data analysis projects, providing an additional financing route perfectly compatible with our technology. In short, at a time when every euro invested in tourism must be justified, having accurate data is no longer an option—it's a necessity. At Seeketing, we offer the technology, experience, and reliability to turn your destination into a true smart tourism success story. Are you ready to make decisions based on real data and empower your destination?

The tourism sector is in a state of constant and exciting evolution. After years of resilience and adaptation, today more than ever, the debate is focused on building a more sustainable, intelligent, and personalized future for travelers. It is an honor for us to announce that Seeketing will actively participate in this crucial dialogue during the 5th Turespaña Convention, the quintessential meeting point for professionals leading the transformation of tourism in Spain. Tourism is one of the great economic and cultural engines of our country. However, a destination's success is no longer measured solely by the number of visitors it attracts, but by its ability to manage them efficiently and sustainably. The era of intuition has given way to the era of data, where key questions arise for administrations and managers: How do tourists really move through our city? What are the busiest spots and at what times? How long do they stay in the areas of interest? Answering these questions with precision is essential to optimize resources, avoid saturation, and ultimately, justify the investments made. It is precisely within this new paradigm that our technology fits naturally. At Seeketing, we have developed solutions that turn the anonymous behavior of visitors into actionable knowledge for destinations. Our mission is to provide tourism managers with the tools to make informed decisions, primarily through two solutions. On one hand, visitor flow analysis, which with up to 90% accuracy allows for the understanding of movement patterns and lengths of stay. On the other hand, smart proximity marketing, which facilitates direct communication with tourists to boost local commerce and enhance their experience. Our participation in the 5th Turespaña Convention is not just to showcase our technology, but to listen, debate, and collaborate on building the Smart Tourist Destinations of tomorrow. We firmly believe in a future where data serves to create a more respectful, beneficial, and enriching tourism. We will be delighted to converse with all professionals in the sector to explore how we can help your destination take the next step in its digital transformation. See you at the Convention!

Tourism has evolved. Today's travelers aren't just looking for a beautiful place; they're looking for an experience that's fluid, personalized, and barrier-free. For municipalities, this means success is no longer measured solely by the number of visitors but by the quality of their experience. This is where smart and accessible tourism becomes a necessity. Smart tourism uses technology like the Internet of Things (IoT) and artificial intelligence to optimize the management of tourism resources and offer real-time services. This allows cities to be more efficient. But what happens if this technology isn't accessible to everyone? That's where accessibility comes into play. A truly modern destination must ensure that people with disabilities, seniors, families with strollers, and anyone with special needs can enjoy the same experience. Accessibility isn't a cost; it's a strategic investment that opens up a global market of over 1 billion people. The combination of both concepts, smart and accessible tourism, creates a "phygital" destination that adapts to each person's needs, enhancing its reputation, boosting the local economy, and fostering fairer and more sustainable tourism. Seeketing: The Solution That Connects Your Destination At Seeketing, we have created our own proprietary proximity marketing technology that is the key to making smart and accessible tourism a reality in your municipality. Unlike solutions that rely on apps or Bluetooth, our system uses smart nodes strategically installed throughout the destination. These nodes anonymously detect signals from mobile devices, without the tourist needing to download anything. How do we do it? Our technology allows us to understand tourist behavior in the physical world: where they walk, where they stop, and for how long. This information is crucial for optimizing tourism management, but its true value lies in instant, contextual communication. Imagine a tourist with reduced mobility approaching a point of interest. As they pass one of our nodes, they automatically receive a message on their mobile via WhatsApp or SMS. This message tells them the most accessible route, where to find an elevator, or a suitable restroom. The information is immediate, relevant, and requires no extra steps. The benefits of our solution are tangible: Improves the visitor experience: We offer useful and personalized information in real time, making the visit more comfortable and safe for everyone. Promotes inclusion: Our system removes digital and physical barriers, allowing people with visual, auditory, or motor disabilities to move around with complete independence. Enhances proximity marketing: With our data, local businesses can send offers or information to tourists when they are nearby, increasing their sales and strengthening the local economy. Optimizes management: The data on footfall and behavior allows us to understand which areas are most popular and at what times, helping with better resource and service planning. The future of tourism is smart and, above all, inclusive. At Seeketing, we are ready to help your municipality lead this transformation. With our technology, you can offer an unprecedented tourist experience, attracting more visitors and building a reputation as a modern and responsible destination.