ENHANCING THE COMPLETE ONLINE-OFFLINE PURCHASING CYCLE
Currently, the physical channel is blind when trying to understand what is really going on during the customer visit. The key to better understanding online-offline shopping journeys requieres to identify the behaviour of customers in the store deeper:
And cross this physical data with the analysis of the behaviour of those same customers in the Web/Ecommerce and App channel, in a combined way.
Seeketing has tools based on mobile technology to analyse the behaviour and recurrence of each customer (unique users, not like a step counter) in each visit to the stores, both physical and online.
Now we can understand, automate and enhance the complete purchase conversion cycle in physical and digital connected stores, achieving an increase in frequency and average ticket, especially in loyal customers.
PHYGITAL ELEMENTS TO COMBINE
Retailers and brands must combine various digital components and approaches if they want to provide the best phygital experience to their customers. Seeketing solution helps them perform this activity automatically.
INCREASING PURCHASE TICKET AND VISITS THROUGH PHYGITAL PERSONALIZATION
Greater customization generate higher conversions and retention rates as well as improved buyer satisfaction. In e-commerce this has been demonstrated by creating personalised experiences in a systematic way.
Seeketing solves the poor performance of loyalty and lead acquisition programs
The low ratios of digital solutions are due to lack of data on the customer’s behaviour patterns. The communication becomes spam, without relevance to the user.
Seeketing provides a unique ID on physical visit per customer, which will allow to measure the performance of digital marketing and, in addition, to be able to send relevant messages to the user’s phone according to their purchase pattern. This is the right way to increasing sales and visits.
Traditional conversion rates vs. Seeketing rates
We analyse the source of customer traffic
With a high degree of confidence we explain the origin of visits to stores obtaining the effectiveness of the actions of engagement and loyalty:
We analyse customer behaviour instore and outside the store
Smart Screens: We measure the impact of screen content, seeing how many people are guided by this content. We can also synchronize them based on the customer profile that is exposed to the displays
Smart Corners: For brands managing many online users and want to impact their audience outside and inside the store