Digital Promotion of Shopping Tourism in Benidorm: PHYGITAL Project
The PHYGITAL Project is an innovative initiative aimed at revitalising and digitalising shopping tourism in Benidorm's shopping areas. This project uses proximity technology to send messages via WhatsApp to registered users, informing them about promotions and events in real time when they are near the establishments. The implementation of this system allows local businesses to carry out digital marketing campaigns at no additional cost, simply by installing signs with QR codes that users can scan to register.
Our nodes are able to send messages to registered users when they are within range. This proximity marketing strategy allows businesses to attract the attention of potential customers at the right time, avoiding message saturation and respecting users' preferences and behaviours.
Project phases
In the Initial Phase, incentives for registration include exclusive discounts offered by local establishments to registered users, cultural and sporting incentives such as free tickets to events in Benidorm, prize draws and competitions organised by local businesses with prizes for registered users and free parking or discounts in car parks to encourage registration.
In the Advanced Phase, offers, promotions and relevant information will be communicated to all those businesses that wish to participate, always respecting the restrictions mentioned above. Exclusive promotions may include discounts and special offers, information on local events and activities, news and product or service launches, and details of opening hours and services available.
We have carried out several raffles to encourage user participation. With the help of ABRECA, we have raffled dinners for two people valued at €50 at the Pinocchio restaurant and at Taberna Andaluza. Soon, with the support of AICO, we will raffle two electric bicycles, thus expanding the opportunities for more users to benefit from our project and actively participate in the platform.
This project has the support of Benidorm's main trade and service associations: AICO (Independent Association of Traders), ABRECA (Association of Bars, Restaurants and Cafeterias), AVIBE (Association of Benidorm Travel Agencies) and Visit Benidorm. These associations play a crucial role in the implementation and dissemination of the project, ensuring that the benefits of proximity marketing are extended to all sectors of local commerce and services.
Discover the areas of action on the map below:
This project promises to be a breakthrough in the digitisation of shopping tourism in Benidorm, benefiting both local businesses and visitors to the town.
If you're in Benidorm, register and don't miss anything!
https://comerciobenidorm.es/register/
