Seeketing implements an Intelligent Tourist Information Signposting System in the Matarraña Region
In the second half of 2023, Seeketing implemented its Phigital technology in the Matarraña Region, Teruel, with the aim of establishing a DTI tool that would allow two clear objectives to be met:
- Establish a common Tourist Information Signposting System in the whole region integrated with a tourist web/app as a smart tourist destination in the Matarraña/Matarranya Region where all the available information is available.
- Establish an observatory of tourism data obtained through the Seeketing Nodes, which allows the analysis and study of the real flows of residents, tourists and excursionists in the 18 municipalities of the Matarraña region.
This system aims to encourage flows of tourists and residents in the territory, increase overnight stays, promote the protection of the heritage and tourism potential of the region, as well as improve competitiveness through data analysis under the umbrella of Big Data.
In order to implement the Intelligent Tourist Signage System, a multimedia content creation campaign was carried out, which involved taking high quality photographs of 198 points of tourist interest divided between the 18 municipalities that make up the Matarraña Region. In addition, 19 videos were made to present the municipalities and the region, as well as 3D tours of the most emblematic monuments and 360º visits of the 18 municipalities.
The design, printing and installation of 216 signage elements was also carried out, within which we can differentiate between 18 totems presenting the municipalities and 198 signage signs for the different points of interest. All of them have beacons that connect to the APP and QR codes that connect to the tourist information website.
This multi-language web/APP provides presentation information on the whole Matarraña region and the 198 points of interest. In this web/app, in addition to all the available information, we will find the multimedia content developed for the project, as well as interactive maps where we will find geolocated the different points of interest, and direct links to get to them through Google Maps.
Discover for yourself the content of the Web-app of the Intelligent Tourist Information Signposting System in the Matarraña Region by clicking on the following link: https://app.matarranyaturismo.es/
In order to carry out the tourism data observatory, Seeketing nodes have been installed in each of the 18 municipalities that make up the Matarraña region, these being:
- Arens de Lledó / Arenys de Lledó
- Beceite / Beseit
- Calaceite / Calaceit
- Cretas / Queretes
- Fórnoles / Fórnols
- Fuentespalda / Fondespatla
- Lledó
- La Portellada
- La Fresneda / La Freixneda
- Mazaleón / Massalió
- Monroyo / Mont-roig
- Peñarroya de Tastavins / Pena-roja de Tastavins
- Ráfales / Ràfels
- Torre de Arcas / Torredarques
- Torre del Compte / La Torre del Compte
- Valderrobres
- Valjunquera / Valljunquera
- Valdeltormo / La Vall del Tormo
A Dashboard has been created in which the analysed tourism data is presented, allowing us to know the number and behaviour of people visiting the main points of reception of visitors.
It provides data on:
- How many people have travelled through the different municipalities.
- Influences by days and hours. Peak and off-peak hours.
- Flows between points of tourist interest.
- How many people have downloaded and used the APP and the website.
- How many people who have registered at a point of interest have also used the web and the APP(tourist to tourist phygital analysis).
This installation in the Matarraña Region is a first prototype for the implementation of the tool, which promises to be extended in the coming years by installing a greater number of nodes, so as to increase the data study areas.
