Seeketing at Smart City Expo World Congress 2025

Seeketing took part in the Smart City Expo World Congress 2025, the leading global event on urban innovation, where cities, institutions, technology companies and organisations from around the world come together to shape the future of urban environments. Our participation this year reinforces Seeketing’s commitment to building smarter, more connected and people-centred cities. The event served as a key platform to share our vision of how technology can transform the relationship between citizens, visitors and the spaces they interact with. During the congress, we presented our approach to creating phygital ecosystems, which seamlessly merge the physical and digital layers of the city to: 1. Understand citizen and visitor behaviour in real time 2. Enable personalised and meaningful interactions 3. Deliver seamless experiences across physical and digital touchpoints 4. Connect public, cultural and tourist spaces within the urban environmen. From museums and cultural venues to urban districts, destinations and public services, our technology empowers cities to evolve into more human-centred and data-driven environments. This 2025 edition highlighted the growing interest in solutions that combine data + proximity + real-time interaction to enhance quality of life, accessibility, citizen engagement and visitor experience. At Seeketing, we believe innovation must serve people. For this reason, we work to ensure that urban, cultural and tourist spaces can offer connected, sustainable and memorable experiences to residents and visitors alike. Our participation in the Smart City Expo World Congress 2025 marks a new step in strengthening strategic collaborations with cities, cultural institutions, smart destinations and technology partners. We continue to advance in bringing the phygital concept to the core of the cities of the future.