Towards a Sustainable and Connected Tourism: Seeketing at the 5th Turespaña Convention

The tourism sector is in a state of constant and exciting evolution. After years of resilience and adaptation, today more than ever, the debate is focused on building a more sustainable, intelligent, and personalized future for travelers. It is an honor for us to announce that Seeketing will actively participate in this crucial dialogue during the 5th Turespaña Convention, the quintessential meeting point for professionals leading the transformation of tourism in Spain. Tourism is one of the great economic and cultural engines of our country. However, a destination's success is no longer measured solely by the number of visitors it attracts, but by its ability to manage them efficiently and sustainably. The era of intuition has given way to the era of data, where key questions arise for administrations and managers: How do tourists really move through our city? What are the busiest spots and at what times? How long do they stay in the areas of interest? Answering these questions with precision is essential to optimize resources, avoid saturation, and ultimately, justify the investments made. It is precisely within this new paradigm that our technology fits naturally. At Seeketing, we have developed solutions that turn the anonymous behavior of visitors into actionable knowledge for destinations. Our mission is to provide tourism managers with the tools to make informed decisions, primarily through two solutions. On one hand, visitor flow analysis, which with up to 90% accuracy allows for the understanding of movement patterns and lengths of stay. On the other hand, smart proximity marketing, which facilitates direct communication with tourists to boost local commerce and enhance their experience. Our participation in the 5th Turespaña Convention is not just to showcase our technology, but to listen, debate, and collaborate on building the Smart Tourist Destinations of tomorrow. We firmly believe in a future where data serves to create a more respectful, beneficial, and enriching tourism. We will be delighted to converse with all professionals in the sector to explore how we can help your destination take the next step in its digital transformation. See you at the Convention!