Traditionally, the measurement of promotional actions and the behavior and results of in-store displays have been limited. Now, the data analysis provided by Seeketing and visualization tools provide consumer-centric information like never before.

Merchandising professionals are now well-equipped to:

• Know the unique (non-repeated) impressions for each screen, mupi.
• Understand the potential audience of outdoor or indoor media, impressions, and GRPs generated by each campaign.
• Understand consumer movement and identify areas of high and low engagement and impact.
• Measure the effectiveness of displays to determine their ability to attract new consumers.
• Trigger visitor interaction with the screen.
• Remotely monitor the correct presentation compliance of displays anytime, anywhere.
• Eliminate assumptions from product placement decisions.