Benefits for your entire organization
Advanced metrics that optimize portfolio management
Seeketing metrics provide in-depth insight into the performance of each shopping center. In addition to metrics such as unique visitors, visit recurrence, or dwell times, we help understand the factors that influence performance differences between centers, improving investment decisions and asset commercialization.
Sell in an informed and attractive way
Sell commercial spaces in an informed and attractive way based on the sales opportunities that each area of the center generates, segmented by the behaviors of visitors passing through each zone and their dwell and exposure times to stores. With this data, you can now negotiate and attract the best brands to your center.
Asset optimization
Optimizing tenant rents to ensure the right brands are in the right locations.
- Reducing failure rates by identifying and diagnosing stores performing below average. Seeketing compares traffic between areas to demonstrate whether underperformance is due to store or center management.
- Identifying whether we are obtaining optimal rental value for each space in the center. By comparing occupancy costs and performance, we can identify stores that could pay higher rent.
Offline-Online metrics for integrated marketing management
Understand the true behavior of visitors
Seeketing integrates offline-online metrics on visitor behavior and provides accurate metrics to monitor the performance of events, layouts, and offline-online communication campaigns.
In addition to the number of entries and exits at doors and access points, we can understand the true behavior of visitors:
- Volume of unique visitors: The unique visitor, anonymous but individualized, tells us how many potential customers stores actually have.
- Sales opportunities: The number of visits per zone represents opportunities each store has to attract customers.
- New and returning visitors: By comparing new and returning visitors, we analyze the degree of loyalty our center has, and by tracking its evolution over time, we can monitor whether we are attracting new visitors and retaining them.
- Flows between zones: We measure visitor flows between zones and identify the routes most frequently repeated by visitors. This helps us identify areas with the most attraction and evaluate the optimal store mix.
- Profile segmentation: Seeketing enhances the shopping experience and strengthens loyalty through better understanding of visitor segments and their behavior. By correlating visit patterns, dwell times in zones and stores, visit repetition, and purchases by profile, Seeketing facilitates informed categorization of your customer base.
Marketing activities in the center are costly and their results difficult to measure
How can you be sure that campaign or event budgets help build loyalty and increase visits?
- Events and their impact on visitor retention: We measure event participants and their impact on visitor loyalty. Additionally, we track the performance of each event by profile throughout the year to help decide which events work and which should be held.
- Effectiveness of displays and corners: We can measure the impact of corners or digital content displays and their effectiveness in directing audiences from one area to another (content effectiveness). Thanks to our technology, we can also synchronize display content or store music based on audience behavior.
With Seeketing, you can also define a layout that has an impact on visitors: Our metrics will allow you to develop A/B tests with results measurement to validate designs or equipment before deciding to replicate them in other centers.
Increased visits and purchase conversion rates through Phygital technology
Seeketing solves the low performance of loyalty programs and lead acquisition
Seeketing features tools for shopping center activation based on online-offline visitor identification and segmentation. Through marketing personalization, managers will achieve higher conversion and retention rates, thus optimizing their budgets.
The low conversion rates of digital solutions are due to the lack of quality data on customer behavior patterns. Thus, digital communication becomes spam, with no relevance to the user.
We send SMS/WhatsApp messages, emails, or push notifications based on visitor profile to increase visits and sales. This helps stores incentivize sales and conversions of their promotions, as users receive them upon entering the center and just meters from the stores, thus justifying marketing budgets in full detail and optimizing them daily.
We create a database and an automated and optimized customer loyalty program, fully integrable with CRM, if desired.
Enables visitor tracking in both online and offline channels to understand the complete conversion cycle of visits and purchases.