Analyze your destination’s traffic
Measurement of footfall, mobility, carrying capacity, and tourist counting
Flow and tourist intelligence
Unlike solutions based on facial recognition cameras, which merely count individuals and cannot provide the actual number of tourists visiting a destination, our technology can distinguish between residents and visitors (tourists, day-trippers) by analyzing their behavioral patterns (visit frequency). Our metrics are GDPR-compliant, ensuring anonymity in data collection.
- Value KPIs: Occupancy metrics focused on counting unique individuals and their visit recurrence
- Segmentation: tourists, day-trippers, and locals
- Heatmaps and routes
- Mobility and flow data between points of interest and their evolution over time
- Real-time occupancy
Predictive analysis of tourism demand
Through predictive demand analysis, we transform historical and behavioral data into accurate projections.
We combine advanced algorithms with mobility pattern data to forecast visitor flows. Our system enables not only understanding how many tourists will arrive, but also how they will behave, enabling smarter management of the tourism offering.
Optimize your resources, fine-tune your campaigns, and stay ahead of market trends before your competition.
Features of the phygital tourism platform
API
For integration with a smart city platform.
Data integration
Capacity to integrate multiple data sources and indicators from different origins.
Automated reports
Automated reporting on the evolution of impact and the success of initiatives.
Real-time data
Real-time data and alerts for tour operators to manage overcrowding.
Visitor Assistance and Experience
We enhance the tourist experience through contextual recommendations and AI assistants via WhatsApp, providing the information they need at the right place and without friction.
Proximity guide via WhatsApp
Automatic notifications with personalized routes, events, or historical insights delivered בדיוק when the tourist passes a point of interest. No apps required, directly to their mobile device
AI conversational assistant
Integration of chatbots on WhatsApp that answer questions in real time: ‘Which museums are open now?’ or ‘Suggest a 2-hour route around here.’
Flow Management and Alerts
Alerts about overcrowding in certain areas or suggestions of alternative locations to improve the visitor experience.
Destination Activation and Engagement
We boost the destination’s economic ecosystem by directing visitor flows toward strategic points of interest through personalized incentives and high-conversion proximity campaigns.
Traffic incentives (Drive-to-Store/Point)
Proximity marketing campaigns that send coupons, promotions, or invitations to attract tourists to specific locations (local shops, low-traffic museums, partner restaurants).
Route gamification
Challenges or ‘digital passports’ that reward tourists for visiting specific points of interest, encouraging the discovery of less crowded areas.
Physical campaign attribution:
Accurate measurement of how many people who received the digital impact ultimately visited the point of interest in person (closing the ROI loop).