After boom and crash of bluetooth ibeacon technology another boom and future crash are behavior analysis systems based on Wifi access points and Wifi routers technology to track devices in retail and other public areas with existing Wifi access points.

Lets talk about the problems of reusing wifi infrastructure and mis-understanding about Wi-tracking systems.

Comparing footfall data with smartphone detections we can know how many people who pass by or stands in front of each window shop finally decide to go into.

Because it has been checked a strong relationship between Seeketing data and sales, combining Seeketing Sensors and Nodes is the way to obtain a better understanding of  activity and sales trends by sector (beauty, fashion, electronics, cinemas and restoration, ...) by this way Seeketing is analyzing performance ratios of most popular shops brands.

Combining Sensors and Seeketing Nodes we can know how many people is passing in front of each shop and how many people finally enter into the shop.

This is an article for those who already know the limitations of bluetooth beacon technology in a real environment such as retail (implementations never go out of the demo / pilot phase), and for those who already know that there are behavior analysis systems based on wireless tracking, which do works in real environments, and increasingly retailers use them.

But for why we use in-store behavior data through Wi-tracking systems?