(c) Seeketing 2019  contact@seeketing.com

Are Your Online and Offline Data Living on Separate Islands? You're Sitting on a Goldmine.

Written by Boadilla2024.

 

In today's fast-paced marketing world, many companies are still grappling with a fragmented view of their customers. We have a wealth of data from the digital realm: website visits, clicks, online conversions. But what about behavior in the physical world? How do customers interact with your store, your products on the shelf, or your events?

The reality is that the true competitive advantage no longer lies in dominating a single channel, but in the ability to merge both worlds. There's no point in having spectacular online metrics if we can't attribute them to real impact at the physical point of sale, or if we don't understand the complete journey of a customer who starts their research online and finishes their purchase in-store. This disconnect is the great data silo dilemma.

At Seeketing, we understand that the key is to bridge this gap. Our innovative technology allows you to gain a deep and precise understanding of your customers' behavior in the physical environment. From traffic flows to dwell times in specific areas, and most importantly: how your digital strategy directly impacts visits to your physical space.

Imagine being able to optimize your digital marketing campaigns by knowing exactly how many people who clicked on your ad then visited your store. Or personalizing the in-store experience based on a customer's Browse history. That's what we offer.

Breaking down data silos isn't an option, it's a necessity. It's the path to a 360-degree customer view, more accurate ROI attribution, and ultimately, a truly omnichannel marketing and sales strategy.

How are you unifying your customer view to maximize your impact? I'd love to hear about your experiences!

#DigitalMarketing #RetailTech #Omnichannel #BigData #CustomerExperience #Innovation #Seeketing

"Tourism-phobia" or Poor Management? It's Time for a Solution!

Written by Boadilla2024.

 The word "tourism-phobia" strongly resonates in Spain, reflecting a growing tension between the success of our tourism and the daily lives of our citizens. Is the problem the tourist who visits us, or how we manage this influx? Spain is a global tourism powerhouse, and the sector is a vital economic and employment engine. We can't do without it, but we also can't ignore the challenge of coexistence.

The real key to transforming conflict into peaceful and profitable coexistence lies in intelligent and proactive resource management by our local administrations: city councils and municipal associations. It's not about trying to stop the inevitable, but about optimizing the distribution of flows, ensuring public services function without saturation, and minimizing inconvenience for residents, all while enhancing the visitor experience. Let's think about decongesting, diversifying, and planning intelligently.

To achieve this cutting-edge management, we need data, not assumptions. It's crucial to understand how both tourists and citizens move. This is where Seeketing becomes your strategic ally. Their mobility and behavior analysis solutions offer administrations the ability to deeply understand tourist flows, identify citizen usage patterns, and measure the real impact of implemented policies. In other words, they give you the map to navigate complexity.

Ultimately, "tourism-phobia" isn't a sentence, but an opportunity to innovate. With tools like Seeketing's, our cities and towns can shift from reaction to planning, building a more sustainable tourism model that benefits everyone. A model where tourism remains our crown jewel, and local life, our greatest asset.

#SustainableTourism
#SmartManagement
#SmartDestination
#TouristCoexistence
#Seeketing
#SmartCities
#TourismSpain

Ever noticed how we don't really distinguish between online and in-store shopping anymore? It's all about 'phygital'! ?

Written by Boadilla2024.

Heads up, everyone! ? If you run a business, you've definitely seen it: people aren't thinking about whether they're buying online or going to a physical store. They want it all, right now, and without any fuss! They want to browse something on their phone and then pop into your shop, or vice versa. This blend is called "phygital", and it's the future—or rather, the now!

Think about it: How do you know what people do when they walk into your place after checking out your website? Or how do you let them know about a cool offer when they're super close to your business? That's where the magic happens! ✨

At Seeketing, we're the experts at this. What we do is help businesses like shops, hotels, and even cities to:

  • Understand customers inside out: Get the full picture of their journey, from scrolling on their phone to walking through your store's door.

  • See if online campaigns actually work: Did that ad you ran really bring people into your physical location? We'll tell you!

  • Send messages at just the right time: Imagine someone's near your store and gets a WhatsApp with an offer they're actually interested in. That's Seeketing in action!

  • Improve your business: We give you data so you know how many people enter, how long they stay, what areas they look at most... This helps you organize staff or your store layout way better!

These days, standing out is crucial. If you know how people move both in the digital world and the physical one, you've got a massive edge! We're changing how brands connect with their customers, making everything smarter, more personal, and of course, more profitable!

What are you waiting for? Time to catch the phygital wave! Let's chat!

#Phygital #Retail #Tourism #SmartCities #CustomerExperience #Innovation #Seeketing #Data

Seeketing

Seeketing is a R&D company dedicated to provide phygital tools and services (smart-cities, retail, mobility, security, events, ...). We provide innovative technologies to know visitor flows within locations and point of interest, both indoor and outdoor, in public and private spaces using our SDK and Hardware Nodes.

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Edificio Giraldo I

C/ Alberca 5, Planta 1, Oficina 24
Boadilla del Monte - Madrid
28660 SPAIN 
contact (@) seeketing.com 


+34 916 321 323


+34 676 482 952

+34 670 463 223