Depopulation in Spain has a visible and devastating face every summer: forest fires.
The lack of people in the countryside has led to the abandonment of agriculture and livestock farming, leaving neglected land that becomes the perfect fuel for fire. Depopulation and fires are, in reality, two sides of the same coin.

To reverse this situation, good intentions are not enough. We need data and technology that enable us to revitalize these areas intelligently. Tools that connect the physical world with the digital are key to achieving this. It is not just about attracting more people, but about understanding them, listening to them, and making them part of the change.

These platforms allow us to analyze people flows anonymously and, based on that data, initiate instant and contextualized dialogue. Imagine a tourist arrives in a village and, minutes later, receives a notification on their mobile phone welcoming them. That simple message is the beginning of a conversation that can offer valuable information instantly: routes, activities, local businesses, or events.

With proximity marketing technology, we can go beyond promotion. We can use it to engage visitors, sending them questionnaires and surveys in real time about services or environmental quality. We can also ask them to suggest what they need to make the destination more attractive: from better accommodations to coworking spaces or more leisure options.

By involving people in decision-making, we not only obtain valuable data, but we also create a sense of belonging that encourages them to return and recommend the place. By combining flow analysis with direct communication with visitors, promotion transforms into a genuine co-creation platform.

Thus, visitors stop being a number and become active partners in the development of rural Spain. With this approach, we can build more attractive and sustainable destinations, tailored to those who visit them. It is an opportunity to restore the life—and care—that our mountains need, so that, hopefully, they will stop burning.