It was three days of frantic activity at Hall 12 (Stand 12A26) of IFEMA. We are back from FITUR 2026 with our bags full of new projects, but above all, with the pride of seeing how our analytics and proximity marketing technology is transforming the sector.

This year, we have not only shared our vision for the future of smart tourism; we have also brought home trophies!

🏆 Double recognition that drives us forward

We are thrilled to share that Seeketing has been a protagonist at the AMT Smart Destinations Awards. Not one, but two awards endorse our trajectory:

  • Winners in “Interaction with Tourists and Citizens”: An award that recognizes our ability to build digital bridges between destinations and people, always prioritizing personalized communication and user experience.

  • Award for “Innovative Destination Project”: As technology partners of the Network of Jewish Quarters of Spain – Caminos de Sefarad, we have been a fundamental part of the digitalization of their heritage, demonstrating that technology is the best ally of history and culture.

Stand 12A26: The meeting point for Smart Tourism

During these three days, our stand became a laboratory of ideas. We had the pleasure of demonstrating live how our technology helps destinations and retail businesses to:

  1. Understand real behavior: Measuring flows and movements with surgical precision.

  2. Act at the right moment: Transforming that data into proximity marketing actions that truly impact visitors.

“These milestones reinforce our commitment to developing smart tourism solutions that transform data into strategic assets.”

Thank you for visiting us!

The best part of FITUR is always the human factor. Thanks to all who stopped by to greet us, to those who shared their challenges with us, and to the Alliance of Tourist Municipalities (AMT) for valuing our work.

If you wanted to know more or couldn’t make it to Hall 12, don’t worry: the data revolution doesn’t stop here.