Last week we participated in WTM London 2025, one of the most relevant international gatherings in the tourism sector. For three days, destinations, operators, and technology companies met at ExCeL London to share ideas, trends, and solutions that are transforming the way we conceive travel.
At Seeketing, we shared our vision on how the integration of physical and digital can help destinations and operators advance toward more connected, personalized, and visitor-oriented experiences. Our phygital approach enables understanding and improving the complete traveler journey—from online inspiration to the on-site visit—through the intelligent use of data and proximity technology. This integration makes it possible to create stronger and more relevant relationships between tourism brands and their visitors.
What We Take Away from WTM London
- Growing interest in technologies that better connect the traveler journey: Destinations are investing in solutions that integrate digital and physical channels, offering continuous and measurable experiences.
- Digitalization and data are essential for building lasting relationships: Visitor knowledge and content personalization are now the foundation of any effective tourism strategy.
- The future of tourism is more personal and relevant: Technological innovation makes sense when it helps connect people, places, and experiences in a more human and sustainable way.
WTM London 2025 has been an excellent opportunity to share this vision and continue driving a smarter and more connected tourism model. We thank all the professionals with whom we exchanged ideas, projects, and inspiration during the event.
We continue working to connect destinations, data, and people, and support the sector in its transformation toward truly phygital experiences.