Seeketing Leads Technical Evaluation for Tourism Intelligence Deployment in Benidorm

Benidorm, an international benchmark in the Smart Tourism Destination (STD) model, continues to take firm steps in its digitalization.In the recent bidding process for the project “BENIDORM STD INTEGRATES WITH THE DIP”, Seeketing has achieved a fundamental milestone by being recognized as the bidder with the best technical evaluation in the strategic area of flow and footfall control.

This project’s main objective is the implementation of supplies and services that enable full integration with the city’s Destination Intelligence Platform (DIP).Within this framework, the technical report highlights Seeketing above its competitors in the specific subcriterion of Footfall Control, evaluated within the proposed service section.

A Competitive Advantage Based on Quality

Seeketing’s technical solvency has been clearly demonstrated following the score comparison, where it has clearly surpassed major companies such as NEC Ibérica and Telefónica. The key aspects that have made this difference include:

Maximum Quality in the Proposal: The proposal submitted by Seeketing has been rated with a “High” quality perspective, demonstrating deep knowledge of the destination’s needs.
Excellence in Information: The quality of the technical information provided has also received a “High” rating, ensuring that the data generated for the city will be accurate and actionable.
Leadership in Scoring: While other competitors obtained a score of 3.30 points, Seeketing reached 5.10 points out of a maximum of 6.
Superior Compliance Level: Seeketing’s solution has been valued with an applied percentage of 85%, compared to 55% obtained by the other bidders.

The Future of Footfall Control in Benidorm

This result positions Seeketing as the key element for Benidorm to intelligently manage visitor behavior. The proposed technology will enable the city council and tourism managers to obtain a clear, real-time view of urban mobility, facilitating data-driven decision-making to improve sustainability and the tourist experience.

Being the highest-rated bidder in a project of this magnitude reaffirms Seeketing’s commitment to innovation and its ability to lead complex technological projects in the world’s most demanding Smart Cities.