Seeketing participated in the Smart City Expo World Congress 2025, the leading international event on urban innovation, where cities, institutions, technology companies, and organizations from around the world gather to design the future of cities.

Our presence at this edition reinforces Seeketing’s commitment to the development of smarter, more connected, and people-centered urban environments. An ideal space to share our vision on how technology can transform the relationship between citizens, visitors, and the spaces they inhabit.

Phygital Cities: Toward Spaces That Understand and Connect with People

At the congress, we presented our approach to creating phygital ecosystems that combine the physical and digital worlds to:

1. Understand citizen and visitor behavior in real time.
2. Design personalized and relevant interactions.
3. Create seamless experiences between physical and digital environments.
4. Connect public, cultural, and tourist spaces within the city.

From museums and cultural spaces to urban areas, destinations, and public services, our technology enables cities to evolve toward a more human, efficient, and data-driven relationship model.

The 2025 edition highlighted the growing interest in solutions that integrate data + proximity + real-time interaction to improve quality of life, accessibility, citizen participation, and visitor experience.

At Seeketing, we believe that innovation must serve people. Therefore, we work to ensure that urban spaces—both public, cultural, and tourist—can offer connected, sustainable, and memorable experiences.

Our participation in the Smart City Expo World Congress 2025 marks a new momentum in developing strategic alliances with cities, cultural institutions, smart destinations, and technology partners. We continue to advance in bringing the phygital concept to the heart of the cities of the future.