Following the success achieved at FITUR, the Seeketing team has once again demonstrated why our technology is a benchmark in the sector. This past week, our CEO Isidoro Pérez traveled to Lisbon to participate in BTL (Bolsa de Turismo de Lisboa), one of Europe’s most important tourism showcases.
An outstanding outcome
The visit was a resounding success. During the intense days of the trade fair, we held key meetings with more than 30 entities, municipalities, and hotel groups, consolidating our presence in the Portuguese and Brazilian markets.
From institutions such as Viana do Castelo, Guimarães, and Braga to major groups like Azoris Hotels or international delegations such as Invest SP (Brazil) and Cape Verde, the interest in digitalization and real data analysis was the dominant theme.
What did we bring to BTL?
At Seeketing, we don’t just talk about data; we talk about understanding the tourist. In the meetings held by Isidoro, we presented our award-winning solutions for:
Flow monitoring: Understanding how visitors move in real time.
Phygital Loyalty: Connecting the destination’s physical world with digital marketing.
Destination Intelligence: Tools that allow managers to make decisions based on evidence, not intuition.
Looking to the future
We return from Lisbon with a schedule full of new projects and the satisfaction of seeing how the Portuguese tourism sector is decisively committed to innovation.
We would like to thank all the professionals, local councils, and companies that gave us their time at their stands. Now it is time to work on all the collaborations that have emerged to continue transforming destinations into smarter and more connected places.
Obrigado, Lisbon! We continue to move forward.