October 9, 2025
Spain’s tourism sector is undergoing a true digital revolution. Driven by Next Generation European funds, the Tourism Sustainability Plans in Destinations (PSTD) and the implementation of the Smart Destination Platform (PID) are setting the course to follow.
The objective is clear: to transform our municipalities into more efficient, sustainable, and competitive Smart Tourism Destinations (DTI). But to be “smart,” a destination needs more than good intentions: it needs data. Reliable, accurate, actionable data on what tourists do. And this is where many public-sector managers face their biggest challenge.
The PID functions as the destination’s brain—a command center that integrates and analyzes information to improve management. However, for this brain to make good decisions, it must be fed with high-quality data.
The PSTD, especially in its digital transformation pillar, require city councils and provincial governments to justify their actions with specific metrics:
How many people visit a monument?
How much time do they spend on the shopping street?
Which routes do they follow?
Are they tourists or residents?
Traditionally, attempts have been made to answer these questions using methods that have proven insufficient:
Mobile operator antennas: They provide data with very high margins of error and low granularity.
Wi-Fi sensors or beacons: Their range is limited and they are not suitable for large-scale, reliable data collection.
Counting cameras: In addition to legal and privacy implications, they only count people at a single point, without providing movement patterns or dwell times.
At Seeketing, we have been developing a unique, patented solution since 2011, manufactured in Spain. Our technology, endorsed by the Ministry of Industry, Trade and Tourism and the FEMP, provides the data the PID needs through two key tools:
Using mobile phone detection sensors, we analyze movements completely anonymously with up to 90% accuracy (the highest on the market):
Actual visitor volume and segmentation (tourists, day-trippers, residents).
Busiest routes and points of interest.
Dwell times in specific areas.
Repeat rate and visitor loyalty.
Once behavior is understood, we engage with the tourist. With no app downloads and with prior consent, we send valuable information via WhatsApp:
Influence decisions: By recommending shops, events, or points of interest.
Improve the experience: With useful information and satisfaction surveys.
Boost the local economy: By integrating local businesses into the tourism strategy.
We have backing that guarantees our reliability for public administrations:
National Award for Technological Ideas (Ministry of Industry).
Members of Spain’s DTI Network, with solutions validated in its official catalog.
Official Kit Digital provider in all categories.
Certified as a Young Innovative Company (Ministry of Economy).
Technical and financial endorsement from CDTI.
Members of the National SOC Network and INCIBE, ensuring maximum security.
There are several ways to implement our solutions through current grants:
Tourism Sustainability Plans in Destinations (PSTD): Next Generation funds within the digital transformation pillar.
PID grants: Members of the DTI Network can apply to SEGITTUR for funds to integrate these capabilities (flow analysis and engagement).
Data Space grants: Grants of up to €50,000 for data analysis projects.
In short: Having accurate data is no longer an option—it is a necessity to justify every euro invested. At Seeketing, we offer the technology, experience, and proven capability to turn your destination into a true success story.
Are you ready to make decisions based on real data?
